JOB Rolling Papers, Jules Chéret, 1889

JOB Rolling Papers, Jules Chéret, 1889

Jules Chéret (May 31, 1836 - September 23, 1932) was a French painter and lithographer who became a master of Belle Époque poster art. He has been called the father of the modern poster. JOB rolling papers are a popular brand of cigarette paper produced by Republic Tobacco in Perpignan, France. In 1838, a French craftsman named Jean Bardou came up with the idea for a booklet of rolling papers made of thin, pure rice paper. Bardou's trademark was the initials JB separated by a large diamond. The diamond was often mistaken for a capital O by consumers, who began referring to the papers as JOB, thus the brand-name was born. In the late 1890s, the company hired art nouveau artist Alphonse Mucha, as well as many other artists, to design advertising posters for the brand.

Album / New York Public Library / Science Source

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