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Japan: Hikifuda< / i> advertising poster promoting a wine shop. Late Meiji (1868-1912), c. 1900

<i>Hikifuda</i> are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.<br/><br/>. While <i>hikifuda</i> began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
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Titre:
Japan: Hikifuda< / i> advertising poster promoting a wine shop. Late Meiji (1868-1912), c. 1900
Hikifuda are advertising handbills that became popular in late 19th to early 20th century Japan. Showing the increasing sophistication of Japanese commerce, the handbills were produced to advertise a company or promote a product, and sometimes they were even used as wrapping paper.

. While hikifuda began to be produced as woodblock prints in the late 17th century, they witnessed a boom in the later 19th century when they were cheaply printed using colour lithography.
Crédit:
Album / Universal Images Group / Pictures From History
Autorisations:
Modèle: Non - Propriété: Non
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Taille de l'image:
5100 x 3468 px | 50.6 MB
Taille d'impression:
43.2 x 29.4 cm | 17.0 x 11.6 in (300 dpi)